What is SEO on-site?
On-site SEO (also known as on-page SEO) is the practice of optimizing components on a website (as opposed to links elsewhere on the Internet and other external signals collectively called "off-site SEO" ") To rank higher and grow more relevant traffic from search engines. SEO on the site refers to optimizing both the content of a page and the HTML source code.
In addition to helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is and whether it addresses your search query. In short, good on-site SEO helps search engines understand what a human saw (and what value they would get) if they visited a page, so that search engines could reliably serve that human visitors higher What would consider quality content to be a particular search query (keyword).
The ultimate goal of on-site SEO can be thought of as an effort to make it as easy as possible for both search engines and users:
Understand what the webpage is about;
Identify that page as relevant to a search query or queries (such as a particular keyword or set of keywords);
Find that page useful and worthy of ranking well on the search engine results page (SERP).
Keyword, Content and Site SEO
In the past, on-site SEO has been synonymous with the use of keywords — and in particular, a high-value keyword in many key locations on a website.
To understand why keywords are no longer at the center of on-site SEO, it is important to remember what those words really are: content topics. Historically, using search engines to find and understand search engines at certain, expected places on a website has a place for a given page to rank for a given word, or not, for the content of that webpage. Was about User experience was secondary; Just to make sure the search engine found the keyword and considered the site relevant to the terms that were at the heart of on-site SEO practices.
Today, however, search engines have become increasingly more sophisticated. They can extract the meaning of a page by using synonyms, the context in which the content appears, or even by simply paying attention to the frequency with which specific word combinations are referred.
While the use of keywords still matters, methods of determining what exact-match keywords are used in specific ways are often not necessarily the tenants of on-page SEO. What is important is relevance. For each of your pages, ask yourself how relevant is the user's intent behind the search query (based on your keyword usage on the page and in its HTML).
In this process, on-site SEO is less about keyword repetition or placement and more about understanding your viewers, what they are looking for, and what topics (keywords) you can post content that meets that need.
In-depth. "Thin" content was one of the specific goals of Google Panda; Today it is more or less believed that the content needs to be sufficiently thorough to create a good chance of ranking.
user friendly. Is the content readable? Is it organized on your site in such a way that it is easily navigable? Is it usually clean, or lazy with advertisements or affiliate links?
Unique. If not properly addressed, duplicated content from elsewhere on your site (or anywhere else on the Internet) can affect a site's ability to rank on SERPs.
Official and reliable. Does your content stand on its own as a reliable resource for information on a particular subject?
Aligned with user search intent. Part of creating and optimizing quality content also depends on the expectations of the searcher.
In addition to the keywords (topics) used in the content on a webpage and how to discuss them, there are several "keyword-agnostic" elements that can affect the site's optimization on the page.
Those things include:
Use links on a page: how many links are there? Are they internal or external? Where do they point?
- Page load speed
- Schema.org uses structured data or another markup
- Page URL structure
- Mobile friendship
- Page metadata
All these elements return to the same basic idea: creating a good user experience. The more useful the page is (from both technical and non-technical perspectives) the better, the better site-optimization of that page.
How do you optimize a page?
Fully customizing a page on your website requires text- and HTML-based changes. See this article for more information on on-site factors that contribute to ranking, and how you can improve the pages of your website.
0 Comments