How to optimize Image for better SEO

How to optimize Image for better SEO

Search Engine Optimization SEO is the backbone of any field of business. It generates more sales and customers. It helps viewers to easily find and order your products, content, and services on the Internet. however SEO is a time-consuming exercise, once you get the desired results, everything will start working in your site's favor. The importance of SEO is the same for an internet marketer, blogger, Website owner, or freelancer.

you can rank top in Google search results With the help of on-page and off-page SEO.SEO is not a systematic method of doing things. Instead, it is a method to try various tips and tricks to maximize the impact of white hat SEO.

Yet there are a lot of metrics to consider when trying to get maximum results from search engine optimization practice. But, in this article, we will discuss image optimization specifically for SEO here.

Bloggers Or Website owners use different types of images in their articles every day, but they ignore the importance of image optimization for SEO when inserting them into their posts or articles. Not only that, it improves your article's overall ranking in Google search results, but if images are properly optimized, they can bring significant amounts of traffic from Google Images search results. You should be aware of the fact that most people use Google images to find their popular images.

Why is image optimization important?

answers are here - Image optimization helps enhance page load speed, boost SEO ranking of websites, and improves user experience. Let us study in detail the importance of optimizing web images: Page load speed is the amount of time it takes for a web page to fully load.

Benefits of image optimization for SEO

As I mentioned in the lines above, proper image optimization increases the SEO score of your Website or blog. In addition, there are several advantages which are as follows:

• The benefit of image optimization for SEO is that Increases the bounce rate of your blog or website. The bounce rate plays an important role in building a Website or blog's reputation in the eyes of search engines. The lower the bounce rate, the higher the authority of the Website or blog in Google will be.
• The benefit of image optimization is that Popular image sharing websites like Pinterest can provide a large amount of traffic if they are properly optimizing the images of your Website or blog.
• If you make your own images and someone uses them, they will link it back to you. This will also improve your external link profile and SERP. This is one of the benefits of image optimization.
• Properly optimized images can quickly bring your Website or blog to the top result of Google Images, which is another source of free traffic.

Picture for your blog

Almost all bloggers use images in their writing, but I have seen bloggers or Website owners make the mistake that they use Google Images searches to find images used in their articles. This is the biggest mistake because most of the images are copyright protected and if you use them on your Website or blog without proper approval, your Website or blog can be penalized in many ways. Either, the web hosting company will have to block your hosting account or Google may penalize you by reducing your SERP.

Today, I will share with you a secret tip through which you can utilize images from Google's images without any fear of copyright issues. For this, you have to search your keywords in Google search images. After that, click on the Search Tools link. After that, it will show a lot of options under the search tool such as size, color, type, time, and usage rights. Now click on Use Right and choose Labeled for Reuse. Once you click on this option, you will only see images that the original author/creators have given anyone free rights to use. This is the best thing that can save you from any mishap in the future.

Apart from these, you can take pictures from stock image websites like MorgueFile and FreeDigitalPhotos to give a decent look to your articles.

Image optimization 101

Now, you have received pictures for your article. Now, it is time to add your article or post. Put images in the places where you want them to be in your article. But keep in mind that before adding and uploading images to your server, 

there is a dire need to rename the image filename. The name of the image file must match the title of the article or post. This is a common mistake bloggers make, as they upload the image file without synchronizing the name with the article subject.  Connect them via dash so that it is readable for humans and search engines as well.

Another thing that is important is that you keep the file size and dimensions in mind while uploading the image. If you insert a very large size image with larger dimensions, it will take significant time to load your article or post, which increases the page load time. This is another important aspect and metric of SEO so keep the image size as low as possible to the minimum dimensions so as to increase the speed of your website. It is good advice to use an image with a dimension of 200x200 to see the maximum effect of image optimization.

Image Optimization for SEO - Image Size Matters!

If for any reason, you have to insert a large size image, then you also have to keep in mind the content area. I notice that bloggers insert a large size image into the content area which is quite small. Therefore, visitors find it difficult to see it and finally, leave the page without a positive mind in a few seconds. This causes a high percentage of boom rates. This Finally affects the overall SERP (search engine ranking position).

If you are using stock images, then these images are made in high resolution. So, definitely be very large in size. Therefore, it is time to seek support from image compressor tools such as TinyPNG to compress your images so that when you insert these images, you can load the page quickly.

The last and most important thing is when you include a picture in your article; Always add an ALT tag so that it can be maximized for SEO purposes. I have seen many bloggers completely ignore this point and keep adding pictures, taking advantage of this factor.

I hope you liked our today's article photo optimizer for SEO. In the meantime, if you have any questions, please feel free to ask questions using the comments section below.

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