Top 5 SEO Tips You Need to Know in 2021
SEO is a fundamental part of marketing which helps in improving the visibility of the site for relevant searches. Suppose your site does not appear on the first page of the search engine result page, then you are not doing something right. And this post has a solution to your issues.
If you want to make your website a benchmark for search engines and users, then have a look at our top 5 SEO tips that can be helpful in ranking your website at # 1.
In this post, you will understand the following topics:
- Voice search optimization
- Mobile optimization
- Google's EAT Principle
- Featured Snippet
- Image optimization
Tip # 1 Voice Search Optimization
Over the years, the way users search for information online has changed significantly. If you haven't worked on voice search optimization still, it's time to fix it.
Voice search will affect search queries in 2021. On the report of to dailogtech.com, in the United States, by 2022, 55 % of households will have their elegant speakers. In that case, if you plan to optimize for voice search, follow it. Steps given below:
Consider choosing intelligent keywords
Always remember to create person-based content
Create web pages that answer FAQs because when searchers ask a question, they start their question with words like "when", "what" and "who"
According to Forbes, voice search greatly improves the user experience. As we use it extensively, search engines like Google are focusing on voice search optimization.
Google voice search shows websites at the top that load quickly. In that occasion, you should always ensure:
- Your website has a responsive design
- Website images are customized
- Always choose long-tail keywords
- Site loads in minimum time
- Your server response time is short
Tip # 2 Mobile optimization
A BEST user experience on your website confirms that your audience can easily find it. Marketers need to know how important it is to make your site mobile-friendly. A mobile-friendly website definitely helps in ranking.
SEMRush verifies that "by 2025, about 73% of Internet users will approach the Internet through mobile devices".
Mobile-friendly updates by Google led to a significant change in website rankings.
Take a look at how effective your mobile website is by using Google's free mobile-friendly exam.
Tip # 3 Google's EAT Principles
Googlee has committed, "Content quality is an key factor for ranking on search engine result pages".
But what does "quality" mean to Google?
In simple terms, content that meets the Google EAT principle will rank higher, while EAT means expertise, authority, and trustworthiness. These elements help determine whether a web page contains high-quality content.
Google uses its algorithm to give users the best results.
For example, Google Panda is one of the well-known algorithms that rank a website based on content quality. This eliminates web pages that have indexed low-quality and duplicate content.
Another example is the Rank Brain algorithm. Rank Brain uses AI to interpret search queries that viewers search on Google.
For example, when you search for chocolate cake recipes, you will also find results for chocolate truffle cake recipes on the search engine results page.
Google Panda and RankBrain send spiders to crawl websites and as a result, they show the most relevant and high-quality search result content at the top of the search engine's results page.
Tip # 4 Featured Snippet
It presents these results at the top of the page. Google chooses the best answer from the program-third party website and displays it in the displayed snippet.
Here's what a snippet looks like.
In the opinion of Ahrefs, "For a specific search query, about 99% of web pages displayed in featured snippets earlier rank on the first page of SERPs."
Some of the vital ways to customize featured snippets are:
- Organize your content in a structured way
- Make sure an article answers several similar questions
- Opt for eye-catching images
- Choose to create answers with tables
- Write headings dedicated to answering featured snippets, such as "Is red meat healthy?"
Note: Suppose you want to create snippets, plan to create relevant keywords as well as question-based queries. For ideas, you can also check the Google search option,
Tip # 5 Image Optimization
According to SEMRush, "image optimization will play a major role in search." This means that if the images on your website are not optimized, be sure to customize them.
Remember to use high-quality images, relevant images, Include images in your site map as it becomes easier for spiders to crawl. In addition, the use of alt tags will help crawlers easily categorize images.
Note: When a user cannot load an image on the screen, the alt-text is displayed on the webpage.
Google uses alt-text to understand context from images.
A well-optimized image increases your web page rank and user engagement. In addition, image optimization can help your webpage appear in the image carousel on search engines.
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