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What are Types of SEO?

 
Types of SEO

What are Types of SEO?

If you want to rank for a particular keyword on Google, then you have to implement SEO. There are two types of  strategies for this:

  1. On page seo
  2. Off page seo

On-page seo

SEO On page is the process of optimizing website elements. When you do this, there are some factors that you should keep in mind. All these elements are something that you as an end-user can control. Aspects of on-page SEO are:

Keyword research

Before you do anything with your website, the first thing you need to do is which keywords you want to rank.In this process,by choose the primary and secondary keywords you create meta tags and content.

The primary components for keyword research are:


  • Search volume
  • competition
  • Relevance
You can also use keyword research tools e.g. Google Keyword Planner for searching  keywords. Once you select keywords, you can go ahead and start optimizing your pages for those keywords.

Title tag

The title tag is a title title element that displays a summary of the content of your website on the search engine results page. It also affects click-through rates and is the most important factor of on-page SEO. Search engines display the first 50–40 characters of the title tag.



Meta Description

A meta description is a short description that summarizes the content of a webpage. They also appear on search engine page results. Compared to the title tag, a meta description gives users more understanding about your webpage. The meta description also affects click-through rates.


URL structure

The URL is for the Uniform Resource Locator. The best practice is to use SEO-friendly URLs, as they help to understand what a webpage is. Poor URL structure is a major issue in SEO, which can result in your website being ranked low.

Header tag

Header tags help identify the heading and subheading of your content. The hierarchy of header tags are from H1 to H6. H1 is the main title of a page, the H2 tag is a subheading of H1, and so on. These tags help the search engines to read and understand the content better.

Internal link

Internal links are links that tie together web pages on your website. These allow users to navigate through the website. They are also useful for spreading link equity (the value passed from one website to another).

Keyword Usage

A search engine crawls a website utilizing natural language processing (NLP). natural language processing NLP helps search engines look for content and keywords.

For example: If your website is about digital marketing and you have only used the "digital marketing" keyword in it, then there is less chance of high ranking for this keyword. It is important to relate related keywords like digital marketing, skills in digital marketing, etc.


Sitemap

Sitemaps are a way of organizing a website to help both users and search engines understand the structure of a website. There are two types of sitemaps:

  1. HTML Sitemap: Designed for humans
  2. XML Sitemap: Designed for crawlers
Now that you have a clear understanding of on-page SEO, let us know what is SEO? Let's discuss the off-page SEO section of the article.

Off-page seo

Off-page SEO is another process to improve your rank on the search engine result page. It also helps to strengthen the credibility of your website and build a sense of domain authority and trust. Other benefits of off-page SEO are increased traffic, page rank and brand awareness.

link building

Off-page SEO is mostly associated with link building. Link building is the process of getting hyperlinks to your site from other websites. It is also known as external link building. The key to building construction is always content. From an on-page SEO stance, having good content allows you to optimize it for releted keywords and rank. With an off-page SEO strategy, having high-quality content enables other sites to link back to your site.

Some of the strategies for link building are as follows:

  • High-quality content creation - If your content is original, well structured, and well read, other sites will link with you.
  • Off-site engagement - spend a lot of time on other websites like yours. You can search other sites that have relevant content. You can share your content with them. They can share their content with you. You can also achieve off-site engagement through social media and by collaborating with bloggers.
When learning what is SEO, there are some as well as ones that you should know about. The next part covers it.


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